On April 22, 2026, international consulting firm McKinsey published an interview with David Reger, founder and CEO of German company NEURA Robotics. Key takeaways below.
Robots as a household norm
According to Reger, by 2040 home robots will become as standard as a washing machine. Manual cleaning, dangerous and repetitive factory work will gradually shift to machines.
Don’t wait for the finished product
Reger recommends that companies begin pilot robotics projects now, without waiting for ideal solutions to emerge. The long-term advantage will go to those who accumulate deployment experience over the next 5–7 years.
Platform model
NEURA is developing the Neuraverse platform, which allows third-party developers to build robot behavior models for specific tasks. The company does not aim to cover every scenario on its own — instead, it provides the tools.
Context
NEURA Robotics is Europe’s largest humanoid robot manufacturer. The 4NE1 model was designed in collaboration with Studio F.A. Porsche, with a payload capacity of 100 kg — the highest among humanoids. The order book exceeds €1 billion. In 2025, the company received The Spark award from Handelsblatt and McKinsey.
Source: McKinsey & Company, April 2026